Why does a business use a CRM? Well, it starts with the organisation of information and putting a sales and marketing process into practice. If you manage most of your sales in your head, quite a lot of it in spreadsheet, some more in a book or telephone pad and some occasional Post it notes on your monitor, then you’re like many CRM non-users. But this unsystematic approach means your business is less efficient but more important, it will stop you growing your business for several reasons:
As you grow
- you need more people and they will need to be co-ordinated – eventually you won’t have time to supervise them all personally – but the CRM will have ! and you can check without nagging 😉
- your mind will be blown trying to keep up to date on all the current deals let alone the future ones
- your customers will expect more polished and professional behaviour – a well implemented CRM will reduce mistakes and improve responsiveness and service.
- automation becomes worthwhile and productivity improves
- you’ll be addressing more than one market segment and you’ll need to target your marketing and sales messages to keep sales conversions rates high.
- with data you can tune your sales process – piano tuners don’t rely on their ears any longer !
Overall, implementing a CRM typically results in 27% more customer retention and it removes many of the bottlenecks on growing your business,
So CRMs have a many benefits – by implementing a process and a system, your business serves customers better, more cheaply and more precisely. Business owners and sales managers can refine their business using data and gut feel ! Business owners can rely on the process and the system for the next orders and can relax a little