The WhatCRM? Marketing and Sales Maturity Model is a tool WhatCRM? uses with our clients, so that we can agree whether the client’s business needs the most sophisticated CRM available or something a little bit simpler.  It takes about ten minutes and now that we’ve put it online, you can have a go too!

Maturity models are used to see how robust an organisation’s strategy, organisation, processes and systems are. This model looks at ten aspects of Marketing and Sales and uses four maturity levels – against each aspect, we have some statements which describe what you’d find in an organisation of this maturity.

The ten aspects of Marketing and Sales are:

  • Marketing and Sales Strategy
  • Lead Sources
  • Organisation
  • Reporting and Forecasting
  • Process
  • Data
  • CRM
  • Tracking and Analytics
  • Integration
  • Brand
  • Outcome

The Maturity Levels are ‘Reactive’,’ Repeatable’,’ Defined’ and ‘Optimized’.

Watch the video and then you’ll see how it works….